The Forecourt Trader Awards 2024, held at the luxurious Park Plaza in London, once again stood as the pinnacle of recognition in the UK’s fuel retail industry. Forecourt retailers from across the country gathered to celebrate innovation, service excellence and a commitment to customer satisfaction. Among the night’s standout winners were Highland Group and Ascona Group, whose forecourts were recognised across multiple categories. Their success is a result of their dedication to enhancing the forecourt experience through modern facilities, exceptional service and a strong community presence.
Nisa is one of the key sponsors of the night. Katie Secretan, Nisa’s Director of Sales & Retail, spoke highly of both companies, stating, ‘Everyone at Nisa is incredibly proud to see both Highland Group and Ascona achieving such fantastic results at the Forecourt Trader Awards. These wins are a testament to their commitment to delivering high standards of service, innovation and creating a superb customer experience.’
Highland Group’s star performer
One of the night’s biggest highlights was Highland Group’s Childerley Gate Service Station, which earned the prestigious award for Midlands Forecourt of the Year. Situated in a prime location, the station is valued for its high-quality refuelling services, convenience store and farm shop products – which provide customers with a range of fresh local produce and essentials. The combination of modern refuelling facilities and a community-driven approach has made it a favourite among the locals and travellers who pass through its doors.
Tom Highland, Managing Director of Highland Group, also received the coveted Special Recognition Award. His hands-on approach and passion for innovation have helped elevate the company’s operations, ensuring that each forecourt under the Highland Group banner meets the highest standards in service and quality. His leadership and vision have been integral to continued growth and success.
All of this comes hot on the heels of another major win for Childerley Gate – being named Forecourt of the Year at the Retail Industry Awards in September. These back-to-back accolades further cement Highland Group’s reputation as a leader in the region.
Ascona Group’s double victory
Ascona Group also made headlines with two significant wins. Ascona Springfield Road in Aberdeen was recognised in the Scotland category, reinforcing its strong presence in the region. The award highlights the company’s dedication to providing top-tier services, from refuelling to customer care.
And Ascona Machynlleth in Powys triumphed in the West Country & Wales category, showcasing Ascona’s growing reputation for delivering quality forecourt services. Ascona has consistently invested in its sites, ensuring each location offers a seamless and enjoyable experience for customers.
A testament to forecourt excellence
The Forecourt Trader Awards have long been regarded as the most prestigious celebration of forecourt retailers in the UK, with a focus on innovation, excellent service and customer satisfaction. The success of Highland Group and Ascona at the 2024 awards is a reflection of their commitment to pushing boundaries and enhancing the forecourt experience for customers. With cutting-edge facilities, outstanding service and a dedication to the communities they serve, both groups are setting the benchmark for what it means to be a top-tier forecourt operator in the UK. As the industry continues to evolve, driven by new technology and consumer expectations, both companies stand out as leaders focused on a more efficient, rewarding, customer-centric future in the forecourt retail sector.